• HelixFolderCover
  • HelixFolderOpen
  • HelixFolderOpen2
  • HelixBook2
  • HelixBook3
  • HelixBook4
  • HelixBacks

The branding of Helix, a manufacturer of custom skis, is shown in the design of this sales system. The branding language conveys the toughness required in the sport of skiing and the subtle ways skiing can become an immersive sensory experience. It also communicates boldness, a fun irreverent spirit, and a sense of customization. The design of the sales system, developed with its copy, plays off of the personal history potential customers have with skiing.

Related project: Helix website
Designed for a class at the Massachusetts College of Art and Design