The Frederick Law Olmsted and John Fitzgerlad Kennedy National Historic Sites wanted to display street banners at major intersections in Brookline, MA to commemorate the Centennial of the National Park Service. Park staff hoped that each set of banners would communicate a core message connected to the Centennial and raise awareness that both sites are located in Brookline. The banners also needed to incorporate the NPS Centennial branding. We chose an iconic city park landscape for Olmsted and a Kennedy portrait similar to those used in his political posters. The curve motif was chosen to suggest the curving features of Olmsted’s designed landscapes, as well as a waving flag.