The website for Helix was designed to convey Helix’s brand, educate future customers about Helix custom skis, and provide an intuitive online ordering experience. Helix’s branding conveys toughness, boldness, a fun irreverent spirit, and the subtle ways skiing can become an immersive sensory experience. The branding also emphasizes the customization available with Helix skis.
Related project: Helix sales system
Designed for a class at the Massachusetts College of Art and Design
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